6 tips for creating eye-catching window displays

6 tips for creating eye-catching window displays

Here are six tips for creating effective window displays — and turning browsers into customers.

1. Tell a visual story with your products.  Crafts head-turning window displays using only goods sold at the store. For example, Rosemary-Duff Florist in Escondido, Calif”s elaborate floral window displays have become so popular — and attract so many customers — that the shop doesn’t do any other advertising.

2. Keep the focal point at eye level. Whether decorative items are dangled from the ceiling, stacked in pyramid fashion, or placed upon pedestals, it’s important to maintain the focal point at eye level, what eye level is by standing outside and looking into the store window.

3. Create a single focal point. Patricia Norins, founder and CEO of Pinnacle Publishing Group in Hanover, Mass., advises merchants to think vertically, adding height to the display. For example, suspend some elements from the ceiling and incorporate tall items — such as a step ladder — in the window display.

4. Make a quick impression. Merchants have, on average, only 2.5 seconds to grab a shopper’s attention. So it’s important that any display is eye-catching (think attractive and well-lit. Do notes that if interior lights are turned off during the day, items inside the store may not be visible to those passing by the window(s).

5. Change your window displays regularly. Busy shopkeepers may let a window display refresh slip down to the bottom of the to-do list. Yet, even a well-crafted window display will succumb to familiarity if allowed to gather dust. How often should you change the window dressing? Visual merchandising expert Linda Cahan says window displays turn stale in as little as two weeks. Moving merchandise to a different place on the showroom floor often results in repeat customers taking a second look at existing inventory.

6. Turn large storefront windows into billboards. Use attention-grabbing window films to attract passersby. These perforated vinyl films appear to those driving by as large posters, yet the screen-like effect still lets natural light into the store. Businesses with large-paned windows can create eye-catching murals easily seen by those driving by.

DeskWindo®

Counter advertising is one the best ways to promote your product or brand. It provides an excellent opportunity to reach out to your customer right at the checkout. Find out more about our DeskWindo® here.

Poster print mount on Kapaline board

This 5mm thick Kapaline board mounted posters are great for indoor promotional usage. Also popular for retail Point of Sale, In Store Displays, Hanging Retail Signs and Exhibitions Display Boards. Find out more about our poster print mount on Kapaline board here.

Fluted Board Standee

One of the most powerful tool to display your products it also improves the appearance of your store. Merchandising stands gives consistent look as the large selection of products will appear organised, making it easier to shop your store. Find out more about our fluted board standee here.

Tempered Glass Showcase

This modular tempered glass display showcase will give you ease at displaying your products and your customers will see more of your product selection at a glance. You can also paste printed graphics for branding. Find out more about our modular tempered glass display showcase here.

Wheel-of-fortune

Wheel-of-fortune is highly engaging way to provide interactive games with customers. You can allow your customers to try their luck and win the prizes on their own and effectively delay your marketing message across. Find out more about our wheel-of-fortune here.